How Can I Work From Home for Donald Trump's Campaign

When Donald Trump began running for re-ballot, the U.s.a. felt like a different country than it does today.

Formally launching his 2022 run last summer with the slogan "Continue America Great," the Trump campaign was confident Trump could ride to victory as the incumbent on America's booming economic system, with stock indexes striking record highs as recently every bit Feb. But the coronavirus pandemic has crippled the nation and the earth, taking more than xl,000 American lives, tanking the American economy, and rendering at least 22 meg people jobless since Trump alleged a national emergency in March.

At present, as the Trump re-election entrada heads into its final seven months with former Vice President Joe Biden as the presumptive Autonomous nominee, the message of why voters should re-elect President Trump is adjusting to that grim reality. Faced with a celebrated crisis that undermines Trump's prior bragging nearly the economic system and America's place in the world, Trump and his campaign are trying to shift blame for the crisis fallout away from the President and hoping Americans will still view him every bit the best candidate to pb the state's improvement.

"The American economy under President Trump'southward leadership reached unprecedented heights, before it was artificially interrupted past the coronavirus," says Tim Murtaugh, the campaign's communications director. "He built information technology to incredible heights one time, and he will do information technology a second time."

The recalibration is no pocket-size chore for a campaign that was initially focused on a prospering economy. The stock marketplace took a precipitous plunge in the early on days of the outbreak, and the country is facing a level of task loss not seen since the Great Low.

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Trump "was the first President to go along pointing at the Dow and saying, 'I did this, yeah, I'one thousand responsible,'" says Timothy Naftali, a historian at New York University. Previous modern presidents steered articulate, worried that taking credit for the rise of the Dow Jones Industrial Average would mean pinning their legacy to the vicissitudes of the stock market place, which goes upwardly and down for reasons ofttimes beyond the deportment of the President, Naftali says. "Now the President looks at the Dow, and if he were to ask people, are you better off now than yous were four years agone, the reply wouldn't please him, nor would information technology please the American people."

At that place'due south some evidence that that the American people are souring on Trump already: a Gallup poll from mid-Apr found that Trump's approval rating had dropped vi points since March to 43%, the sharpest drop that poll had recorded in Trump's presidency and so far. A new NBC News/WSJ poll from mid-April shows Biden leading Trump by 7 points nationally among registered voters, 49 to 42%, in the presidential race. A Existent Clear Politics polling average has Biden leading Trump 48.3% to 42.5%

The Trump Administration has faced sharp criticism for fumbling the early response to the crisis, with costly mistakes in creating widely available, functional tests for the virus and an unexplained delay in further actions that could accept been taken in the weeks subsequently Trump initially banned travel from China. "What he's trying to practice is reframe this crunch so that the American people will forget that it is worse than it had to be, that he misunderstood the claiming, that he bungled the implementation of the response," says Naftali.

Ultimately, Trump'due south campaign doesn't call up voters will blame the president for the country's new economical woes, and hopes voters volition simply credit him for the economic highs. "You can't fault him," a campaign official says of blaming Trump for the economical crunch, using the same phrase as Murtaugh, that the economic system was 'artificially interrupted.' "During the coronavirus, the American people want to see the president leading, and that's what they're seeing with President Trump," says Erin Perrine, principal deputy communications director for the Trump campaign. "Nosotros're going to proceed to tout that."

The White House shares the campaign's view that, then far, Americans may not exist holding Trump answerable for their economic troubles and will instead focus on what he'south doing to move forrad. "The President doesn't seem to own the negative economic outcome from this unprecedented global pandemic," a White Business firm official says, calculation that "he would have owned the negative wellness outcomes, if he had opened up" the economy too soon. The button to reopen the land chop-chop "presumed that the economy is still the number ane issue going into the election," the official says, "when the handling of coronavirus is."

As the campaign focuses on a promise of economic revival and Trump's coronavirus response, they're besides starting time to launch attacks on Biden that could resonate during the pandemic. Murtaugh says they volition go along to draw distinctions with Biden on the standard entrada bug, including health care policy, free energy policy, tax policy and 2d Amendment views. But, "there's no question that a prominent issue is going to be the coronavirus," Murtaugh says.

Murtaugh and another campaign official tell TIME they plan to highlight Biden's "coziness with China," as the official puts it. Both officials note Biden'south previous back up for trade with China and the business ties his son, Hunter Biden, has to the country, as well his Biden's initial criticism of Trump's decision to halt travel from Prc. The travel ban from Prc is one of the moves Trump ofttimes talks about as a crucial decision he made to manage the spread of the virus in the U.S. "Our internal data shows that Joe Biden'southward softness on Mainland china is a major vulnerability, amidst many," Murtaugh says.

Both entrada and White Business firm staff say they think the best contrast Trump can draw with Biden is to proceed promoting the work he and the federal government are doing. "He is doing things only a president can do," says Kellyanne Conway, counselor to the president and Trump'southward old campaign manager in 2016, citing things like invoking the Defence force Product Act, hosting other globe leaders on calls, implementing travel restrictions on Communist china and working with state governors to deploy supplies. "In this edifice, we don't have fourth dimension to talk about Bernie [Sanders] or Biden," Conway says. "Nosotros're talking about ventilators and vaccines."

The mechanics of how the Trump entrada is able to become its retooled messaging out has needed to change as well. The huge rallies in multi-thousand seat arenas that have ever been a staple of Donald Trump's campaigns are at present prohibited by the public health guidelines governing the coronavirus mitigation efforts. The campaign insists Trump will exist back to belongings rallies sometime before the election. "This coronavirus will pass and the president is looking frontwards to getting dorsum out on the campaign trail and property rallies," Murtaugh said in a argument. "Never fear, the President is certain that we're going to exist back out there speaking direct to the American people."

That may or may not come up to pass for public health reasons, and Trump has said he doesn't similar the look or feel of arenas and large crowds at partial capacity for social distancing measures. "I don't like the rallies where we're sitting like you're sitting," Trump said during an April 17 coronavirus chore force briefing, referring to journalists seated autonomously for social distancing. "It loses, to me, a lot of flavor. Just I hope we're going to have rallies. I think they're going to be bigger than e'er."

Until then, the entrada has been relying on its network of volunteers to make calls to prospective voters from their own homes in a program called "Trump Talk," in which they "are not merely encouraging people to re-elect the President but we are asking people to visit Coronavirus.Gov for of import resources and to learn well-nigh what they can practice to flatten the curve," Ali Pardo, deputy communications director for the entrada, told Fourth dimension in a March 27 statement.

In total, the entrada says it has nearly 1,000 staffers and 550,000 trained volunteers across the country now working in the new virtual campaign infrastructure, making calls and working to annals new voters online. "The Trump Campaign has a significant reward because of our early and ongoing investment in information and technological infrastructure that began in 2015," said Pardo.

At least i key tenet of the campaign has stayed the same since before the pandemic: Trump even so takes the lead on the message he wants to nowadays. He has always campaigned largely by instinct, and the campaign insists that'due south no dissimilar, even during this temporary break in rallies, which is where he often tests out new slogans or ideas. In some ways, the near daily coronavirus task force briefings at the White Business firm have become Trump's substitute for his rallies in his ability to command airwaves and speak without a filter to the American people, though the briefings lack the directly contact with enthusiastic supporters he enjoys.

Sometimes the campaign's reliance on Trump's gut can pb information technology into dicey territory, as when Trump recently tweeted support to "liberate" sure states where protesters have pushed back confronting public health economic lockdowns. Fomenting protestation is a well-worn instinct for Trump, but a Politico/Morning Consult poll from last week establish that 81% of Americans disagree with the protestors' position, saying the United States "should proceed to social distance for every bit long equally is needed to curb the spread of coronavirus, even if it means connected damage to the economy." And Dr. Anthony Fauci, the government'south top infectious disease expert, warned Mon that those protests will "backfire" and delay the economic reopening fifty-fifty further.

When asked about Trump's tweets, a entrada official doubled down: "The president'southward message is the one that we support."

In isolation, Trump as an instinctual campaigner could take a chance falling out of touch with a country that has fundamentally changed in the space of a few brusk months. "They'd rather non accept me travel," Trump said on Apr 17. "I recollect I've been in the White Firm, I don't know, for months," except for one trip to Virginia on March 28. "I don't know what information technology is," the president lamented of how long he's been stuck in the White House.

Trump used to poll rally audiences about slogans he was testing out, asking for cheers to signal approval for phrases like "Brand America Great Once again" or a switch to "Go on America Smashing." Standing at the podium at his daily briefings won't give Trump the aforementioned kind of feedback he's relied on in the by. Many voters may not feel that America is doing "peachy" by the time they head to the general election polls in Nov, especially as the pandemic's death toll is projected to keep climbing. The authorities estimates that more than 100,000 people could die from COVID-19 before the crisis is over.

For now, the campaign says, they're sticking with "Go along America Great" — unless and until President Trump says otherwise. "How the president brands the campaign is completely up to him," a campaign official says. "We all know he is the best campaign manager, best communications director, and all-time advocate for himself that's out there."

—With reporting by Brian Bennett/Washington

Delight send tips, leads, and stories from the frontlines to virus@fourth dimension.com.

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Write to Tessa Berenson at tessa.berenson@time.com.

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Source: https://time.com/5824389/trump-campaign-2020-coronavirus-economy/

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